With 2022 quickly coming to an end, it's natural for us to start thinking about 2023 and what we'd like to accomplish.
If one of your goals is to improve your communication skills in-person, on-air, or online (think social media), I recommend that you understand and fine tune what your brand is.
Like it or not, each one of us is a brand. We represent and present certain messages and missions. We communicate that brand through our words, actions, and appearance. We are the vehicle for our message and mission.
Who are you as a brand? What do you represent? How do you want clients and potential clients to perceive you and discuss you with their network?
A powerful brand is incredibly effective. An unclear brand is a recipe for miscommunication and missed opportunities.
If figuring out your branding seems overwhelming, I suggest you take a look at other people's brands within your own industry.
If you're a realtor, look at other realtor brands. How do they personally market themselves? How do they weave their unique brand with their industry brand?
By taking a look at colleagues/competitors (however you choose to view them), you can gain a better sense of what your brand is.
I always recommend to clients that a brand must be authentic and intentional. A brand must contain both information and emotion. You want to be known as the expert in your industry, but information will only carry you so far and connect you with potential clients. Everyone wants a sense of connection. That's where authenticity comes in. Potential clients want to feel a sense of connection with you. By feeling like they already know you and what you represent, it's easier to create trust and credibility.
Here's to figuring out your brand to make you stand out and SHINE in your industry. Remember- there is only one YOU. Why not embrace and celebrate all that you have to offer!